Thursday, May 2, 2013
Advertising Christ Through Our Writing
I was at my younger brother’s little league game the other day. His team is sponsored by “Kleenex” and “Kelloggs”—and their uniforms proudly show it off. Why do major businesses often sponsor sports teams? They’re looking for some advertising. Think about it: Every time a little kid walks into a public place with his uniform on, he’s advertising the business that sponsored his team. Not only do people notice the business, they also notice that the business did something good for the community by sponsoring a team. So . . . I got to thinking. As a Christian writer, God is my biggest “sponsor.” All Christians have God’s sponsorship over everything they do. That’s pretty cool if you think about it. I also realized that we writers can learn a thing or two from the little league foundation. When God sponsors us, we need to advertise Him through our writing (forgive my business terms). Our writings (if we choose to show them to other people) are like baseball jerseys—people notice them, and when they “advertise” Christ, people notice that, too. If we are Christians, our writing can be used as an incredible missionary tool!